Your brand, company, organization, etc. The better we know you, the better we can determine the right type of video for you.
Commercial? Social Media Content? Documentary? Narrative Film? Think subject matter, style, etc.
What do you hope to communicate? What measurable results are you looking for?
Think age group, geography, culture, etc.
Social media? Website? Broadcast? Internal marketing? Fundraisers? etc.
Think time(s) for production as well as when you want the video(s) to go live.